{"id":3526,"date":"2025-05-28T14:17:32","date_gmt":"2025-05-28T12:17:32","guid":{"rendered":"https:\/\/handel-schweiz.com\/?post_type=branchen-update&#038;p=3526"},"modified":"2025-05-28T14:17:33","modified_gmt":"2025-05-28T12:17:33","slug":"les-importations-directes-dans-le-collimateur","status":"publish","type":"branchen-update","link":"https:\/\/handel-schweiz.com\/fr\/branchen-update\/les-importations-directes-dans-le-collimateur\/","title":{"rendered":"Les importations directes dans le collimateur"},"content":{"rendered":"\n    <section class=\"intro-text-block   intro-text-block-69f50e8f25e23\">\n        <div class=\"block-bg-color bg-white\"><\/div>\n\n        <div class=\"intro-text-block-content scrollMagic-block\" data-uid=\"69f50e8f25e231\">\n            <div class=\"title-block\">\n                                                            <h1 class=\"big\"><p><b>Les importations directes<\/b> dans le collimateur de Commerce Suisse <\/p>\n<\/h1>\n                                                <\/div>\n\n            <div class=\"intro-text-columns-block \">\n                <div class=\"intro-text-left-block scrollMagic-block delay-animation-1\" data-uid=\"69f50e8f25e232\">\n                                            <p class=\"leadtext\">Commerce Suisse a r\u00e9alis\u00e9 des progr\u00e8s importants au niveau politique en vue d\u2019instaurer des conditions de concurrence plus \u00e9quitables face aux plateformes de commerce en ligne \u00e9trang\u00e8res<\/p>\n                    \n                    <div class=\"intro-text-left-block-texteditor\">\n                        <p>Commerce Suisse, en \u00e9troite collaboration avec d&rsquo;autres associations \u00e9conomiques et organisations de protection des consommateurs, s&rsquo;engage activement sur le plan politique afin d\u2019am\u00e9liorer le cadre juridique relatif aux importations directes. Les plateformes d&rsquo;achat en ligne \u00e9trang\u00e8res inondent le march\u00e9 suisse de produits bon march\u00e9, parfois nocifs, vendus \u00e0 des prix d\u00e9fiant toute concurrence. La probl\u00e9matique a maintenant atteint le monde politique : depuis 2024, plusieurs interventions parlementaires ont \u00e9t\u00e9 d\u00e9pos\u00e9es, visant notamment \u00e0 obtenir :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>des conditions de concurrence \u00e9quitables entre les plateformes en ligne \u00e9trang\u00e8res et les commer\u00e7ants suisses,<\/li>\n<li>des m\u00e9canismes de contr\u00f4le efficaces pour garantir la s\u00e9curit\u00e9 des produits et un d\u00e9douanement en bonne et due forme,<\/li>\n<li>l&rsquo;obligation d&rsquo;une repr\u00e9sentation juridique en Suisse.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Toutes ces demandes ont \u00e9t\u00e9 introduites dans le discours politique sous l\u2019impulsion de Commerce Suisse.<\/p>\n<p><strong>Premiers pas concrets des autorit\u00e9s<\/strong><\/p>\n<p>En Suisse, les modifications l\u00e9gislatives ob\u00e9issent \u00e0 une proc\u00e9dure structur\u00e9e et souvent longue. N\u00e9anmoins, une avanc\u00e9e significative a \u00e9t\u00e9 franchie au 1<sup>er<\/sup> janvier 2025 : l&rsquo;introduction de ce que l&rsquo;on appelle l&rsquo;imposition des plateformes. D\u00e9sormais, les places de march\u00e9 internationales en ligne sont <u>soumises \u00e0 la TVA<\/u>.<\/p>\n<p>En outre, une r\u00e9vision partielle de la loi sur les denr\u00e9es alimentaires a \u00e9t\u00e9 engag\u00e9e. Elle vise \u00e0 pouvoir sanctionner ou bloquer \u00e0 l&rsquo;avenir les boutiques en ligne dont les offres contreviennent au droit suisse. Le Conseil f\u00e9d\u00e9ral entend toutefois, dans un premier temps, proc\u00e9der \u00e0 une analyse approfondie de la situation &#8211; une d\u00e9marche jug\u00e9e trop h\u00e9sitante par le commerce, compte tenu de l&rsquo;urgence de la situation.<\/p>\n\n                                            <\/div>\n                <\/div>\n\n                <div class=\"intro-text-right-block scrollMagic-block delay-animation-3\" data-uid=\"69f50e8f25e233\">\n                    <p><strong>Les associations \u00e9conomiques augmentent la pression<\/strong><\/p>\n<p>En parall\u00e8le au travail l\u00e9gislatif en cours, des repr\u00e9sentants du secteur du commerce ont engag\u00e9 un dialogue direct avec le Secr\u00e9tariat d&rsquo;\u00c9tat \u00e0 l&rsquo;\u00e9conomie (Seco) afin de discuter de mesures imm\u00e9diates. En r\u00e9action, une d\u00e9l\u00e9gation de la plateforme Temu a \u00e9t\u00e9 convoqu\u00e9e en septembre 2024 et des mesures juridiques sont \u00e0 l&rsquo;\u00e9tude.<\/p>\n<p>Peu avant les f\u00eates de fin d&rsquo;ann\u00e9e 2024, Commerce Suisse et ses partenaires ont exig\u00e9 des mesures plus fermes dans une lettre ouverte : un rappel \u00e0 l&rsquo;ordre officiel adress\u00e9 \u00e0 Temu par le Seco, une information compl\u00e8te des consommateurs sur les risques des produits asiatiques \u00e0 bas prix ainsi que la cr\u00e9ation de bases l\u00e9gales permettant de mieux prot\u00e9ger les consommateurs et garantir une concurrence loyale.<\/p>\n<p><strong>Les m\u00e9dias apportent une contribution importante \u00e0 l&rsquo;information<\/strong><\/p>\n<p>Autre avanc\u00e9e notable : la couverture m\u00e9diatique s\u2019est nettement intensifi\u00e9e. Les m\u00e9dias informent de plus en plus la population sur les pratiques marketing trompeuses, la qualit\u00e9 insuffisante des produits, ainsi que les conditions de production pr\u00e9caires des marchandises bon march\u00e9 en provenance de Chine, achemin\u00e9es en Suisse via des importations directes. Cette visibilit\u00e9 constitue une \u00e9tape importante pour sensibiliser la population et les politiques aux risques que posent ces offres.<\/p>\n<p>Commerce Suisse continuera \u00e0 s&rsquo;engager avec d\u00e9termination pour combler les lacunes actuelles du cadre l\u00e9gal et pour cr\u00e9er des conditions de concurrence \u00e9quitables entre le commerce suisse et les places de march\u00e9 en ligne \u00e9trang\u00e8res.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n    \n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-0{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/06\/Thomas-Freuler-kl-547x600.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n        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.testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-1 {\n                            background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Foto-Testimonial-Ben-Staeheli-450x600.jpg);\n                        }\n                    }\n                            <\/style>\n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-2{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Karin-Streit-heizmann-scaled-e1774537455703.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n                        .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-2 {\n                            background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Karin-Streit-heizmann-scaled-e1774537455703.jpg);\n                        }\n                    }\n                            <\/style>\n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-3{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/12\/hans_christian_vondercrone_21-09-13_09-31-38-e1701683040971-541x600.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n                        .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-3 {\n                            background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/12\/hans_christian_vondercrone_21-09-13_09-31-38-e1701683040971-541x600.jpg);\n                        }\n                    }\n                            <\/style>\n        \n        <section class=\"testimonials-with-bg testimonials-with-bg-69f50e8f30c9c\">\n            <div>\n                <div class=\"testimonial-bg-color\"><\/div>\n\n                <div class=\"testimonials-with-bg-content scrollMagic-block\" data-uid=\"69f50e8f30c9c\">\n                    <div class=\"testimonials-with-bg-slider\">\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00abWeltwirtschaftliche Krisen geben sich die Hand. Die Herausforderungen des Handels werden komplexer. Ein starker Verband mit klarer Strategie und Konsequenz gibt Orientierung und unterst\u00fctzt bei anstehenden Aufgaben.\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Thomas Freuler<\/p>\n                                                <div class=\"person-meta\"><p>Pr\u00e4sident Schweizer Stahl- und Haustechnikverband \/ Spaeter AG<br \/>\nVorstand Handel Schweiz<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-0\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Handel-Schweiz ist aktiv und engagiert sich f\u00fcr den Erhalt und die Entwicklung von handelsfreundlichen Rahmenbedingungen. Denn nur ein freier Handel garantiert die Versorgungssicherheit der Schweiz und f\u00fchrt zu wirtschaftlichem Erfolg.\u00a0\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Benjamin St\u00e4helin<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrer Tioman Trading SA<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-1\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Handel Schweiz engagiert sich f\u00fcr praxisnahe Ausbildungen, um in der Berufsausbildung am Puls zu sein. Unsere Lernenden profitieren, dank einer soliden Grundlage, von tollen Karrierechancen f\u00fcr eine erfolgreiche berufliche Zukunft im Handelssektor.\u00a0\u00bb\r\n \r\n<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Karin Streit-Heizmann<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrerin Heizmann AG<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-2\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Gemeinsam mit andern f\u00fcr den Handel das Beste tun.\u00a0\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Hans Christian von der Crone<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrer Nimex AG \/ Vorstand Handel Schweiz<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-3\"><\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n\n\n\n\n","protected":false},"featured_media":1150,"template":"","branchen_update_category":[116],"thema":[82],"class_list":["post-3526","branchen-update","type-branchen-update","status-publish","has-post-thumbnail","hentry","branchen_update_category-politique","thema-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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