{"id":3889,"date":"2026-05-07T16:30:36","date_gmt":"2026-05-07T14:30:36","guid":{"rendered":"https:\/\/handel-schweiz.com\/?post_type=branchen-update&#038;p=3889"},"modified":"2026-05-07T16:30:37","modified_gmt":"2026-05-07T14:30:37","slug":"enquete-conjoncturelle-commerce-de-gros","status":"publish","type":"branchen-update","link":"https:\/\/handel-schweiz.com\/fr\/branchen-update\/enquete-conjoncturelle-commerce-de-gros\/","title":{"rendered":"Enqu\u00eate conjoncturelle Commerce Suisse \u2013 \u00e9dition trimestrielle actuelle"},"content":{"rendered":"\n    <section class=\"intro-text-block   intro-text-block-6a02d634c0a09\">\n        <div class=\"block-bg-color bg-white\"><\/div>\n\n        <div class=\"intro-text-block-content scrollMagic-block\" data-uid=\"6a02d634c0a091\">\n            <div class=\"title-block \">\n                                                            <h1 class=\"big\"><p>Enqu\u00eate conjoncturelle Commerce de gros<\/p>\n<\/h1>\n                                                <\/div>\n\n            <div class=\"intro-text-columns-block \">\n                <div class=\"intro-text-left-block scrollMagic-block delay-animation-1\" data-uid=\"6a02d634c0a092\">\n                                            <p class=\"leadtext\">L&rsquo;enqu\u00eate conjoncturelle Commerce de gros offre chaque trimestre une image fiable de la situation des affaires dans la branche. Handel Schweiz m\u00e8ne cette enqu\u00eate conjointement avec le KOF Centre de recherches conjoncturelles de l&rsquo;EPF de Zurich. Vous trouverez sur cette page l&rsquo;\u00e9dition actuelle ainsi que l&rsquo;analyse des r\u00e9sultats.<\/p>\n                    \n                    <div class=\"intro-text-left-block-texteditor\">\n                        <p class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"><strong>R\u00e9sultats actuels : avril 2026<\/strong><br \/>\n28 pour cent des grossistes interrog\u00e9s jugent leur situation des affaires bonne. C&rsquo;est le niveau le plus \u00e9lev\u00e9 depuis octobre 2023. La demande a l\u00e9g\u00e8rement progress\u00e9 pour la premi\u00e8re fois depuis deux ans, les ventes de marchandises d\u00e9passent celles du trimestre correspondant de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, et les d\u00e9lais de livraison se sont \u00e0 nouveau allong\u00e9s. L&rsquo;enqu\u00eate d&rsquo;avril 2026 confirme ainsi le retournement de tendance.<\/p>\n<p class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"><strong>Des obstacles toujours perceptibles<\/strong><br \/>\n58 pour cent des entreprises citent toujours l&rsquo;insuffisance de la demande comme principal obstacle. Suivent les conditions cadres \u00e9conomiques et juridiques avec 38 pour cent ainsi que la p\u00e9nurie de main-d&rsquo;\u0153uvre avec 12 pour cent. Plusieurs r\u00e9ponses \u00e9taient possibles.<\/p>\n<p class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"><strong>Une \u00e9volution contrast\u00e9e selon les branches<\/strong><br \/>\nLes secteurs des machines et \u00e9quipements ainsi que des produits agricoles de base affichent une reprise particuli\u00e8rement marqu\u00e9e. Dans les machines et \u00e9quipements, la situation b\u00e9n\u00e9ficiaire et les ventes de marchandises s&rsquo;am\u00e9liorent pour la premi\u00e8re fois depuis 2023. La branche des produits alimentaires, boissons et tabacs annonce \u00e0 nouveau une bonne marche des affaires.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Les interm\u00e9diaires du commerce restent en revanche sous pression. Le secteur des TIC pr\u00e9sente une image contrast\u00e9e : bien que la demande et la situation b\u00e9n\u00e9ficiaire aient progress\u00e9 au cours des trois derniers mois, les entreprises jugent majoritairement leur situation des affaires mauvaise pour la premi\u00e8re fois depuis 2020.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Vous pouvez commander le rapport complet ici :<\/p>\n\n                                                    \n                            <div class=\"texteditor-after-btns\">\n                                <div class=\"frm_forms \" id=\"frm_form_9_container\" data-token=\"07b987fd392778d021d0fa424674bd6b\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_js_validate  frm_ajax_submit  frm_pro_form \" id=\"form_contact-form2322\" data-token=\"07b987fd392778d021d0fa424674bd6b\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">JETZT BESTELLEN (KOF-Bericht) f<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"9\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_9\" id=\"frm_hide_fields_9\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"contact-form2322\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_9\" name=\"frm_submit_entry_9\" value=\"daf3bff893\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/branchen-update\/3889\" \/><div id=\"frm_field_71_container\" class=\"frm_form_field form-field  frm_top_container\">\r\n    <label for=\"field_qh4icy43\" id=\"field_qh4icy43_label\" class=\"frm_primary_label\">Pr\u00e9nom\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input  type=\"text\" id=\"field_qh4icy43\" name=\"item_meta[71]\" value=\"\"  placeholder=\"Soci\u00e9t\u00e9\" data-invmsg=\"Name is invalid\" aria-invalid=\"false\"   \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_72_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_xzlat2\" id=\"field_xzlat2_label\" class=\"frm_primary_label\">Pr\u00e9nom\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input  type=\"text\" id=\"field_xzlat2\" name=\"item_meta[72]\" value=\"\"  placeholder=\"Pr\u00e9nom*\" data-reqmsg=\"Ce champ ne doit pas \u00eatre vide.\" aria-required=\"true\" data-invmsg=\"Name is invalid\" aria-invalid=\"false\"   \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_73_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_e85a543\" id=\"field_e85a543_label\" class=\"frm_primary_label\">Nom\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input  type=\"text\" id=\"field_e85a543\" name=\"item_meta[73]\" value=\"\"  placeholder=\"Nom*\" data-reqmsg=\"Nom cannot be blank.\" aria-required=\"true\" data-invmsg=\"Name is invalid\" aria-invalid=\"false\"   \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_74_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_29yf4d43\" id=\"field_29yf4d43_label\" class=\"frm_primary_label\"> E-Mail \r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_29yf4d43\" name=\"item_meta[74]\" value=\"\"  placeholder=\"E-Mail*\" data-reqmsg=\"Ce champ ne doit pas \u00eatre vide.\" aria-required=\"true\" data-invmsg=\"Veuillez saisir une adresse e-mail valide.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_75_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container vertical_radio\">\r\n    <div  id=\"field_gp6sw43_label\" class=\"frm_primary_label\">Cases \u00e0 cocher\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_gp6sw43_label\" role=\"group\">\t\t<div class=\"frm_checkbox\" id=\"frm_checkbox_75-0\">\t\t\t<label  for=\"field_gp6sw43-0\">\n\t\t\t<input type=\"checkbox\" name=\"item_meta[75][]\" id=\"field_gp6sw43-0\" value=\"Oui, j&#039;accepte les conditions d&#039;utilisation et la &lt;a href=&quot;\/fr\/protection-des-donnees&quot; target=&quot;_blank&quot;&gt;d\u00e9claration de protection des donn\u00e9es&lt;\/a&gt;.\"  data-reqmsg=\"Ce champ ne doit pas \u00eatre vide.\" data-invmsg=\"Cases \u00e0 cocher ist ung\u00fcltig\"   aria-required=\"true\"  \/> Oui, j&rsquo;accepte les conditions d&rsquo;utilisation et la <a href=\"\/fr\/protection-des-donnees\" target=\"_blank\">d\u00e9claration de protection des donn\u00e9es<\/a>.<\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_78_container\" class=\"frm_form_field form-field  frm_none_container\">\n\t<label for=\"g-recaptcha-response\" id=\"field_ud33h_label\" class=\"frm_primary_label\">Captcha\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\n\t<\/label>\n\t<div  id=\"field_ud33h\" class=\"frm-g-recaptcha\" data-sitekey=\"6LeaH0UpAAAAAHNenZzSbjG-PMO73VIowUCIo8m1\" data-size=\"invisible\" data-theme=\"light\"><\/div>\n\t\n\t\n<\/div>\n<div id=\"frm_field_76_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">Commander le rapport<\/button>\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<input name=\"frm_state\" type=\"hidden\" value=\"+tWyHXzl7D1mO8ALZQrNmJf8bZ\/Zz+vww9\/0LdyucaM=\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n                            <\/div>\n                                            <\/div>\n                <\/div>\n\n                <div class=\"intro-text-right-block scrollMagic-block delay-animation-3\" data-uid=\"6a02d634c0a093\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n    \n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-0{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/06\/Thomas-Freuler-kl-547x600.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n                        .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-0 {\n                            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url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Foto-Testimonial-Ben-Staeheli-450x600.jpg);\n                        }\n                    }\n                            <\/style>\n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-2{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Karin-Streit-heizmann-scaled-e1774537455703.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n                        .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-2 {\n                            background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/11\/Karin-Streit-heizmann-scaled-e1774537455703.jpg);\n                        }\n                    }\n                            <\/style>\n                    <style>\n                .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-3{\n                    background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/12\/hans_christian_vondercrone_21-09-13_09-31-38-e1701683040971-541x600.jpg);\n                }\n\n                                    @media only screen and (max-width: 1400px) {\n                        .testimonials-with-bg .testimonials-with-bg-content .testimonial-wrapper .testimonials-with-bg-right-block .testimonial-person-photo.testimonial-person-photo-3 {\n                            background-image: url(https:\/\/handel-schweiz.com\/wp-content\/uploads\/2023\/12\/hans_christian_vondercrone_21-09-13_09-31-38-e1701683040971-541x600.jpg);\n                        }\n                    }\n                            <\/style>\n        \n        <section class=\"testimonials-with-bg testimonials-with-bg-6a02d63503556\">\n            <div>\n                <div class=\"testimonial-bg-color\"><\/div>\n\n                <div class=\"testimonials-with-bg-content scrollMagic-block\" data-uid=\"6a02d63503556\">\n                    <div class=\"testimonials-with-bg-slider\">\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00abWeltwirtschaftliche Krisen geben sich die Hand. Die Herausforderungen des Handels werden komplexer. Ein starker Verband mit klarer Strategie und Konsequenz gibt Orientierung und unterst\u00fctzt bei anstehenden Aufgaben.\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Thomas Freuler<\/p>\n                                                <div class=\"person-meta\"><p>Pr\u00e4sident Schweizer Stahl- und Haustechnikverband \/ Spaeter AG<br \/>\nVorstand Handel Schweiz<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-0\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Handel-Schweiz ist aktiv und engagiert sich f\u00fcr den Erhalt und die Entwicklung von handelsfreundlichen Rahmenbedingungen. Denn nur ein freier Handel garantiert die Versorgungssicherheit der Schweiz und f\u00fchrt zu wirtschaftlichem Erfolg.\u00a0\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Benjamin St\u00e4helin<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrer Tioman Trading SA<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-1\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Handel Schweiz engagiert sich f\u00fcr praxisnahe Ausbildungen, um in der Berufsausbildung am Puls zu sein. Unsere Lernenden profitieren, dank einer soliden Grundlage, von tollen Karrierechancen f\u00fcr eine erfolgreiche berufliche Zukunft im Handelssektor.\u00a0\u00bb\r\n \r\n<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Karin Streit-Heizmann<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrerin Heizmann AG<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-2\"><\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"testimonial-wrapper\">\n                                <div class=\"testimonials-with-bg-left-block equal-h\">\n                                    <div class=\"testimonial\">\n                                        <div>\n                                            <div class=\"testimonial-title-block\">\n                                                <h2 class=\"testimonial-title text-light mb_0 text-not-uppercase text-white\">Ce que disent nos membres<\/h2>\n                                            <\/div>\n\n                                            <div class=\"testimonial-text-block\">\n                                                <p class=\"big\">\u00ab\u00a0Gemeinsam mit andern f\u00fcr den Handel das Beste tun.\u00a0\u00bb<\/p>\n                                            <\/div>\n\n                                            <div class=\"testimonial-person-meta-block\">\n                                                <p class=\"mb_0\">Hans Christian von der Crone<\/p>\n                                                <div class=\"person-meta\"><p>Gesch\u00e4ftsf\u00fchrer Nimex AG \/ Vorstand Handel Schweiz<\/p>\n<\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <div class=\"testimonials-with-bg-right-block equal-h\">\n                                    <div class=\"testimonial-person-photo testimonial-person-photo-3\"><\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n\n\n\n\n","protected":false},"featured_media":1676,"template":"","branchen_update_category":[110,103],"thema":[82],"class_list":["post-3889","branchen-update","type-branchen-update","status-publish","has-post-thumbnail","hentry","branchen_update_category-commerce","branchen_update_category-economie","thema-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enqu\u00eate conjoncturelle commerce de gros | Commerce Suisse<\/title>\n<meta name=\"description\" content=\"R\u00e9sultats trimestriels de l&#039;enqu\u00eate conjoncturelle commerce de gros KOF et Handel Schweiz : situation des affaires, demande, perspectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/handel-schweiz.com\/fr\/branchen-update\/enquete-conjoncturelle-commerce-de-gros\/\" \/>\n<meta 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